The Sidecar was my signature drink once upon a time — the ‘Hennessy Sidecar’ to be precise — back when that category-leading cognac was instrumental in helping revitalize trendy Americans interest in rediscovering (and more importantly consuming) “classic cocktails”. Hennessy was also the main account I was assigned to at the then-called Kirshenbaum Bond & Partners / KB&P (advertising agency) in the late 90’s early 2000’s….
Read More